I’ve written about development in the Madison area since Pluto was a pup. Lots of stories on land-use plans, on the convention center battles, even the siting of the MATC main campus. Stuff so old you can’t even find them in an online archives.
Those stories provide the background for me arguing in this Isthmus cover story that Madison needs a comprehensive recreational and economic plan for improving access to Lake Monona along John Nolen Drive all the way from the Blair Street intersection and Law Park to the South Beltline.
Today’s tech-fired boom in Dane County, which owes so much to [Judith] Faulkner’s Epic Systems’ breakout business in electronic health records, is the sort of transformative moment that comes once a century for a community. The overriding question: Can Madison make the best of it, including capitalizing on the intersection of Lake Monona with the city?
Not just downtown either [by building a terraced park over John Nolen Drive]. But reimagining a 21st-century John Nolen Drive all the way up to Quann, Olin and Turville parks to the Alliant Energy Center to the South Beltline and to the overlooked neighborhoods of south Madison.
“This is the next big piece,” says Rob Gottschalk, a planner with Vandewalle and Associates who has studied the John Nolen corridor. “The central city has grown and matured to the point we can now start focusing on the corridor.”
Zach Brandon, president of the Greater Madison Chamber of Commerce, gets it. So does Dane County Board chair Sharon Corrigan, her colleague and south-side Supv. Sheila Stubbs, County Clerk Scott McDonell, as well as business leader Susan Schmitz of Downtown Madison Inc.
“It’s a game-changer,” Schmitz says of the recent waterfront connection proposed for Law Park by the Madison Design Professionals Workgroup. “Improved access is on everybody’s list for the downtown.”
Like Gottschalk, Brandon, who served on the advisory board for the Vandewalle study, argues for a comprehensive game plan for the full corridor, including the Alliant Energy Center. “There is tremendous opportunity to create connectivity and economic development,” he says.
Indeed, a forward-thinking strategy for the county-owned 165-acre Alliant campus should be a key community challenge, as he, Corrigan, McDonell and Stubbs all argue. Surrounded by parks and the Goodman Aquatic Center, Alliant is the linchpin of 400 publicly controlled acres in a fragmented and sometimes impoverished part of town.
Pulling it all together in a comprehensive plan could simultaneously enhance lake access and recreational opportunities at Olin and Turville parks, strengthen Dane County’s convention and exhibition business at the Alliant complex and further economic growth along the South Beltline and in struggling south Madison.
All of these goals — celebrating the lakes, creating jobs, fighting poverty — rank high on just about everyone’s list of community goals, Brandon points out.
I freely admit this is an ambitious undertaking that would take decades to achieve. But the planning has to take place now. That’s the rub. Otherwise shortsighted, piecemeal development will go up “and then you’re stuck with it for the next 40 or 50 years,” as Gottschalk told me.
In other words, a great opportunity will be lost.
To read more, please go here.