Posted tagged ‘The Milkweed’

Organic Valley Surges After More Red Ink

April 28, 2020

I continue to follow the ups and downs in the organic food movement for the Wisconsin Examiner. This update on the Organic Valley farmers co-op came after the coronavirus pandemic prompted the dairy farmers to schedule an unusual “virtual” annual meeting.

Here’s how the story starts:

 Here’s more evidence of the hard times — but also of new hope — in farm country.

Organic Valley, the nationally known organic farmers co-op headquartered in LaFarge, lost money for the third straight year in 2019, but observers say its economic performance has improved and more importantly organic milk sales are unexpectedly zooming in 2020.

“Organic milk is just flying off the grocery shelves,”  says Joel McNair, who publishes a Wisconsin-based farm magazine called GrazeHe says the co-op is “experiencing if not record sales, near-record sales” based on the comments he hears from Organic Valley farmers.

An unexpected rise in sales in January 2020 turned into a flood in February and March when the coronavirus swept across the country, according to observers. As Americans retreated to the safety of their homes, they began stocking their refrigerators with organic milk.

“People are eating more at home, and that is driving more in-store retail organic dairy purchases,” confirms Elizabeth McMullen, Organic Valley’s public relations coordinator, in a written statement.

She describes the growth in retail sales as “unprecedented”.

Note the 2019 financial results were not yet audited.

To read more, please go here.

This Dairy World Watchdog Has A Bite

July 9, 2019

Hell, I’ll just say it. Pete Hardin is one of the best reporters I’ve met.

You’ve probably never heard of him because he writes about the troubled world of  dairy farming. This is a vitally important economic and cultural topic. But in our cloistered worlds of digital siloes, well,  news stories about the real silos in farm country never quite trend.

In a profile for Isthmus, I make the case that Hardin’s monthly dairy report, The Milkweed, is essential reading:

Year after year, Hardin has been a hard-edged voice challenging exploitative food processors, errant farm cooperatives, bullying seed companies, and self-serving agricultural groups that he feels habitually abuse the farmers who enrich them.

“Most of the organizations that allege to support dairy farmers suffer from mission failure,” Hardin says, sounding very much like a seen-it-all judge gaveling a verdict….

His reporting is intensely fact-based, assiduously sourced to the small-print revelations hiding in annual reports, nonprofit disclosure statements, court cases, and federal and state crop information.

He is a go-to source for other reporters, myself included. His observations on the dairy industry periodically are featured in national reports in The Washington PostThe New York TimesBloomberg Newsand such international outlets as Canadian and Japanese public television. He was also the subject of a 1984 cover story in Isthmus.

Rick Barrett, whose own deeply sourced reporting on the dairy crisis is receiving featured play in the Milwaukee Journal Sentinel, points out Hardin’s unique position in the dairy world.

“The farmers I meet on a day-to-day basis have a huge amount of respect for him,” Barrett says. “Pete Hardin is an icon in this state. There is no question about it. Even the people who disagree with him, or who don’t like his style of reporting, respect him….”

Hardin’s voice is more important that ever. I was tempted to add “in the dairy world,” but that would sell him short. With the dizzying decline of newspapers as a general news source, The Milkweed is essential reading for anyone — citizen, professor, activist, politician — who wants to understand the under-reported dairy crisis.

To read more, please go here.


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