Posted tagged ‘Great Oaks Venture Capital’

This Startup Could Be Big For Madison

May 22, 2014

MdotLabs, the fraud-fighting startup that detects faked page views of online advertising, captures a lot of what’s good about the Madison tech scene. Co-founder Timur Yarnall moved his internet company here from New York in 2005 because he liked the Madison action. His partner, Paul Barford, is a tenured professor in UW-Madison’s Computer Science program and the co-teacher of CS’s groundbreaking entrepreneur class. Their company, founded in mid-2013, has an office in Palo Alto, but expects to keep its main office  in Madison because the town is so deep with code-writing talent. What could be better?

Well, that MdotLabs strikes it big and becomes a major player in the Madison economy. It could happen, observers say.

 “Anytime someone can develop a heavy technology solution to a complex problem that has large market opportunities, that interests us, and that’s what these guys have done,” says John Philosophos, whose Great Oaks Venture Fund is one of the startup’s seed-stage investors.

Philosophos sees online ad sales fraud as “a massive problem,” but also puts his finger on MdotLabs’ challenge: The industry may not be ready for reform. For some, scammery is simply a cost of business. And paying for it might even seem easier and cheaper than subscribing for MdotLabs’ validated data. Besides, he muses, are the ad agencies prepared to tell their national brands how much money they’ve wasted paying for robot-generated page views?

….

Zach Brandon, president of the tech-minded Greater Madison Chamber of Commerce, says MdotLabs is a local startup to watch. He sees it as a game-changer in a lucrative industry. He compares MdotLabs’ potential to that of Exact Sciences, the local biotech company that is piloting a noninvasive test for colorectal cancer. He even compares its potential competitive position to Epic’s with electronic health records.

“I think MdotLabs could be not just a success story,” says the chamber chief, “but the creator of a new employment base in Dane County.”

To read more, please go here.

UW Startups Get a Boost

October 14, 2013

Yup, things are happening. A New York venture capital fund has pledged to invest $500,000 in student startups. The UW Research Park has made move some moves to help software startups as well. I write in Isthmus:

Great Oaks’ investment in student startups coincides with an uptick in entrepreneurial ferment on campus. Mark Bugher, who’s retiring on Nov. 1 after a long run as director of the University Research Park, noted several new moves in a recent wrap-up interview.

This includes the decision to redesign the Metro Innovation Center, the Research Park’s startup site at 1245 E. Washington Ave. Regarded as the park’s “stake in the ground” on the east side, the site has never taken off, despite occupying only 6,000 square feet in the old Gisholt factory complex. Just two of 10 suites are occupied. Bugher and his deputy Greg Hyer expect the space to be redesigned along a more open concept with cheaper rents than the current $700 to $800 a month.

The bigger news is the Research Park’s purchase (with funding from the Wisconsin Alumni Research Foundation) of the old Luther’s Blues building at 1401 University Ave. Hyer put the price at “more than $2 million.” Perhaps better known today as “that purple building,” the site is strategically placed for tech incubation — next to the Wisconsin Institutes for Discovery and near the computer science building.

“It has some real interesting entrepreneurial opportunities for the interaction of students, faculty and the private sector,” notes Hyer, adding that student coworking space will be installed.

To read more, please go here.

In a sidebar, I report that Bugher feels that the Legislature complicates the UW’s efforts to commercialize its biotech research.  Find it here.


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